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Blog | Conference Capture | Presentation Capture HD | Live Event Streaming

How to make your next event significantly more profitable

A Case Study

Leveraging the power of the Presentation Capture HD solution, our client went from barely breaking even, to netting over 6 figures.
Their premise was simple: “We can make more money with a different approach.”

Their approach centered around two key factors:
-Their event content was both valuable and in demand
-They had thousands of prospects who wanted to attend, but many of whom would be unable

Using creative pre-event marketing they created a whole new revenue stream from the non-attending audience.

So what did they do?
-Hold a conference.
-Capture the content
-Create a little exclusivity and mystique with some positioning and marketing.
-Sell the content online

Using a simple, but effective marketing plan, they created excitement about their event, speakers and session topics.

Then, they limited the size of their event and charged a substantial registration fee, reinforcing the value of their content. With a maximum of 100 attendees and the promise of great content, the event sold out. With high demand and perceived value, many people believed they were missing out. After selling their event out, our client began selling online access to videos of the entire event, at 1/3rd of the cost of attending in person. They continued marketing this online content during their event by posting testimonials of event attendees raving about the conference.

This resulted in over 300 people purchasing the online content. Our client doubled their gross revenue and quadrupled their profits.

This same event, held the year before, barely broke even and they even considered not doing it again.

This time our client got it right. Smart positioning and well designed marketing enabled them to achieve very significant financial results with minimal additional effort.

To learn how Presentation Capture HD’s suite of solutions can help you capture and monetization your next event, please contact Chance Carpenter today at:

(888) 70-Video x 121
sales@PresentationCaptureHD.com

Please also see our video about this case study

When It Comes to Rich Media, There Is No One Size Fits All

one-size-fits-all

When it comes to rich media, there is no one size fits all. Unfortunately, many of the so called, “solutions” available, make the one-size-fits-all approach seem like the only option. And many of the largest vendors in this space don’t have answers for the biggest challenges.

In today’s ever changing internet environment, where new technologies, platforms and approaches come along every week, many recognize the need to continuously evaluate which ones are being utilized and why. The biggest challenge isn’t whether or not there’s desire to utilize rich media. Rather, its, “Once I’ve got my rich media created, what do I do with it? Where does it live? What’s the best and/or easiest way for my audience to access it? How can I keep it secure? What’s the right solution(s)? And Can I afford the solutions I need?”

For most, its the end user experience that’s the driver. Things like security, seemless integration to existing web properties and platforms, easy authentication, cross platform/device/browser compatibility and in some cases, pay-wall or monetization capabilities are where the rubber meets the road. And for many, the very fact that the internet is changing means, above all, there’s a significant need for flexibility.

Customers need to be able to host content on the most ideal platform for their users. Which means, they will need to move that content at some point. Proprietary rich media creation and hosting solutions tend to be restrictive and aren’t ideal.

Finding vendors that take a consultative approach is often a very good choice. Start with lots of questions (they should be asking you the questions). Then seek to identify key drivers and possible limiting factors for your organization. For example, some companies are committed to long term technology platform leases they can’t get out of but still need to integrate newer technologies.

Many “common” solutions aren’t right for every customer. In fact, our solutions aren’t right for every customer. Specifically, our Presentation Capture HD solution isn’t right for the largest segment of the market (higher education). But its ideal for the live event market.

Start by working with your team and possibly your technology vendor to create a scope of work that’s specific to your organizations needs and relevant to its current infrastructure.

Android Device Playback Support Recommendations

Android device support for web video has been a difficult issue for Android users throughout the history of the devices and across the OS versions. We’ve spent extended amounts of time testing many different approaches for supporting the broadest range of Android devices and we’ve learned a lot about this complex issue along the way.

Unfortunately there’s no easy, one solution fits all approach.

The good news is, there are many people hard at work on this issue and one in particular is currently leading the way. JW Player. Based on our latest round of testing, we’ve determined that the latest version of JW Player, version 6, currently provides the broadest support for Android device web video playback. As such, its our current recommendation to our clients that, if supporting the Android platform is a significant concern, that they utilize JW Player 6 when delivering their rich media. We also recommend that end users utilize the native Browser app on their Android devices and NOT use third party browsers.

We’ve created several examples showing how JW Player works including how it works when clients want/need to create multiple chapters in their content. Here are examples of a short 4 chapter playlist using JW Player 6.2 with the list to the right of the video player and another with a 4 chapter playlist with the list underneath the video player.

The 3 Most Common Webcasting Mistakes, and How to Avoid Them

Webcasting…live streaming. These days it seems everyone’s doing it or wants to be doing it. Its the latest social media/internet fad. But for all its popularity, most of us are very aware of the dreaded stuttering/buffering web video issues.

When it comes to live events, especially those put on by large corporations, poorly executed live streaming isn’t an option. Yet so few event executives know how to properly vet their vendors when trying to decide who to hire to produce their live streams and webcasts. Here are the 3 most common pitfalls of live web casting and what you need to know so that you’re next live webcast doesn’t become another “statistic”.

1) The Internet Connection
When it comes to webcasting, upload speed is the most important issue. Generally speaking, you want a sustained upload speed of at least 3 Mbps. More is better. Its easy to test the connection at any venue and it can be done remotely and in advance. All you have to do is go to: SpeedTest.net Ideally you want to run several tests over a several hour period and average your results. But again, be sure you’re looking at the upload speed while ignoring the download speed.

Here’s a quick movie of the process: http://screencast.com/t/l861eQNLXv
(note that my connection during this test does NOT meet the criteria of at least 3 MBs up. Its slightly less than 1 MB)

Also, its highly advisable that the internet connection being used to transmit your broadcast, be used only for the broadcast. Meaning, it should be disconnected from any venue WiFi systems that would otherwise make internet access available to attendees or other users. If the internet connection is being shared by attendees and the broadcast, your event transmission will be ruined when 20 people suddenly decide to start watching your broadcast during the event or if they decide to start watching YouTube (or any other bandwidth intensive use of the internet).

A wired internet connection to the on site streaming encoder is preferable to a wireless or WiFi connection. A 4G aircard is risky at best especially for an extended broadcast. If the cellular provider’s tower sudden gets overload with too many mobile devices using bandwidth, the bandwidth available to your aircard will drop off quickly, negatively impacting your ability to transmit.

2) and…
3) …coming soon…

Best Practices for Webcasting Live Events

Post content coming soon…

Media Management: How To Integrate an External Hosting Solution with Your Current Web Properties

Post content coming soon…

Media Management: Where Should My Content Live?

Post content coming soon…

Media Hosting Best Practices

Post content coming soon…

A New Approach to Online Media Management

Post content coming soon…

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